Nike Olympics ReaCtives (2024)
For the Paris 2024 Olympics, I was Lead Writer on Nike’s Reactive work-stream. This meant that I had the opportunity to travel to Paris for the Olympics and work at Nike’s command center. During this project, I wrote probably hundreds of lines for athletes and their hypothetical Olympic outcomes. My lines that made it live earned in total over 1M likes on Nike flagship.
Additionally, I wrote social copy for Nike’s “Winning Isn’t For Everyone” vignettes.
Nike Air For Athletes (2024)
My creative team and I brought Nike’s Air innovation to life for the Paris 2024 Olympics. As lead writer, I worked with my narrative director to create innovative concepts through product messaging, bespoke narratives for our world-class athletes, and managing agency digital work. Additionally, I created social media concepts for Nike’s 303,721,235M digital audience.
Creative Team:
Art Director, Gabriella Narvaez, Narrative Director Leslie Robarge, Designers Sergio Martinez, Chantel Sanchez, Imani Mcintosh, Gunnar Harrison, Miyu Shirotsuka, Digital Agency, RGA
Nike Tech (2023)
For Nike Tech Fleece (2023), I and my created team crafted 19 bespoke concepts for some of the most elite athletes in the world. Through detailed research, I created athlete alter-egos and narratives for each concept. For digital, I created interview questions that focused on product and athlete personality.
For the executional work, I partnered with a digital writer and oversaw digital copy to bring the world of Nike Tech to our owned platforms.
Creative Team:
Creative Director Caroline Bleeker, Narrative Director Gabe Folick, Art Director Rachel Mason, Narrative Manager Daniel Palau, Robb McNeil, Designers Jerald Johnson, Roberto Rodriguez, Digital Writer Matt Johnathon, Digital Designer Rachel Wan
